The coronavirus pandemic has resulted in an array of unprecedented situations. Businesses have been harshly affected in every corner of the globe. Especially in Malaysia, the prolonged lockdown has resulted in painful revenue downhills in almost all industries. Fortunately, we can tap into online resources such as social media to protect our sales. So, how can we use social media marketing to pandemic-proof our businesses?
Create meaningful connections with your audience
While it’s not necessary to be on every platform, your business must utilize some form of social media marketing during the current economic crisis. Simply need to identify which platform your audience are mainly at. Then, create content tailored to that platform but make sure to tie everything into a unifying goal.
Bring your events online
This year, Comic-convention Comic-Con took their festival online and even made their entry free - skyrocketing their attendee rate. Regardless of your industry or business, utilizing online webinars and conferences could be the most effective way to connect with your audience on a more personal level. Studies have even identified that online events can potentially turn 20% to 40% of the audience into qualified leads.
Simplify the buying experience
The average e-shopping cart has an abandonment rate of 65%. This makes it the leakiest part of any sales pipeline. Hence, building an intuitive and seamless online shopping experience is crucial to bring this number down. As quarantine measures have forced new demographics to shop online, we need to boost our e-commerce efforts to ensure we meet our customers’ needs.
Establish thought-leadership
Thought-leadership is a business strategy that focuses on content that presents you as an expert in your industry. Hence, brands need to produce high-quality content that educates and inspires their audience. It’s also important to build an engaging social media presence by being empathetic and connective. Doing so helps you better connect with your audience and improve your overall authority.
Not sure where to begin? Beta Social is a social media marketing & management agency which creates and manages all your businesses, channel growth and customer interaction. Talk to us to see how we can help your businesses grow!